I hate Victoria’s Secret.
There. I said it. And god damn it, I feel liberated. I didn’t always hate Victoria’s Secret, I’ll admit, but we all do thing that we aren’t proud of when we’re young. We learn from our mistakes, and I sure as hell have learned from mine.
Maybe it’s because I learned about proper bra fitting and realized that Vicky had been doing me dirty for years. Maybe I’ve turned into some cliched angry lesbian feminist. I don’t know. What I do know is that I HATE Victoria’s Secret, and here’s why:
My main issue with the lingerie retailer is that they market their lingerie to men. Think about it. Their target market is women, and yet they feature pouty, bedroom-eyed women in sometimes blatantly sexualized positions. I don’t know any heterosexual women that feel good buying a product marketed like that. I certainly don’t. I am 102 times more likely to purchase a product featured by a model who is…wait for it:smiling. Call me crazy, but I’d choose joy over sexy any day of the week.
With marketing like that,it is clear what Victoria’s Secret is doing. They are banking on the insecurities of women. They are telling their customers: “Buy our product, and you can become this minx. Buy our product and become sexy for your man, because it is impossible that you are sexy enough already.” Don’t believe me?
That image of the lovely Adriana Lima doesn’t say “Hey there, you beautiful confident woman! Come buy some lingerie that will make you look and feel great!” Nope. Not getting that vibe at all. Truthfully, I’m sensing more of a “Come here, big boy, and lemme give you a BJ.” Marketing. To. Men.
However, don’t get it twisted! I love lingerie. I mean LOVE it. I have forgone buying necessities such as toothpaste in order to scrape together for a new set. What I don’t do is purchase my lingerie for my partner. (Though she definitely appreciates it…) I purchase my lingerie first and foremost on how it fits and how it makes ME feel.
The other massive issue that I take with Victoria’s Secret is that while they feature and consistently push the idea of “sexy”, they only push ONE TYPE of sexy–tall, thin, fit, long haired, doe-eyed, pouty lipped angels. And while yes, these women are incredibly sexy, they are not the lone type.
Tall is sexy. Short is sexy. Tattoos are sexy. Curvy is sexy, and plus sized, and fit bodies are sexy. Pale skinned, fair skinned, tan skinned, dark skinned is sexy. Fat and skinny and everything in between is sexy. My girlfriend, who is very athletic, tattooed, and rocks kind of a tomboy-meets-hipster style, is (in my humble opinion) the sexiest woman I know. (Do I get brownie points for that? I think I should get brownie points for that.)
My point is that “sexy” can not be defined by only 12 women in the glossy pages of a catalog.
And so, I will say it again, in case you get any funny ideas that we might mend this broken relationship. I hate you, Victoria’s Secret, and I always will.